KEZY IS EASY
Rich in simplicity.
Kezy is not just a brand of professional hair beauty products: it is a lifestyle that embraces Italian excellence.
The color
Expression of Italy
The entire brand has a single key color: ITALIAN LIGHT BLUE. Subtle and delicate, it embraces all products highlighting their specific features.
The fragrance
A Mediterranean of emotions
Warm, enveloping, delicious: ONE FRAGRANCE for the whole range. The notes of the Kezy fragrance are sweet fruity, with a hint of Mediterranean floral, inebriating with tempting vanilla facets.
The shape
A female embrace
The lack of angles and square shapes is a nod to sensual Mediterranean shapes, making EACH PRODUCT NOT ONLY PRACTICAL TO HANDLE BUT ALSO LOOKING ELEGANT TO BE DISPLAYED IN THE SALON.
The label
Italian gestures
Each product simply introduces itself as ‘I AM…:’ and then expresses its identity. A SPEAKING LABEL that perfectly recalls Italian gestures, creating a brand story that is animated by emotions.